A lot goes into making a great bar of chocolate. Natural ingredients full of flavour and nutrients, expert crafting to ensure every bar tastes incredible, and above all, passion. Passion to create real chocolate that’s good for the body, the mind, and the planet. At Prodigy, that passion is what drives us. We’re heralding a natural revolution in snacking, crafting velvety smooth cacao chocolate made from natural ingredients and bursting with vitamins. We kick out refined sugar and artificial flavourings, say no to dairy, gluten and palm oil, and keep sugar content below 20%. But that’s not all. With the wonder of vibrant raw cacao nibs, natural sugars and sumptuous plant-based ingredients, each bar delivers an explosion of mouth-watering flavours. We believe this generation and the next deserve better. That’s why our chocolate not only tastes incredible and does your body good but is made with our planet in mind. That means using carefully sourced ingredients that don’t leave a hefty carbon footprint and wrapping all our chocolate bars in plastic-free, fully compostable packaging that won’t end up polluting our oceans. Our founder, Sameer Vaswani began his career as a Chef and Restauranteur. He harnessed his experience in the food industry when, in 2002, he relocated to West Africa and set up his own confectionery manufacturing business. During this time his eyes were opened to the widespread industry use of cheap, harmful ingredients and their damaging environmental impact. After selling his company and returning to London, he knew his next venture had to target industry change and champion great-tasting, natural snacking. That’s when the lightbulb moment happened. As a chocolate-lover, Sameer noticed that while there was plenty of vegan chocolate, there weren’t any healthy versions of the tempting, comforting chocolate bars he’d grown up with. He wanted to craft smooth and creamy cacao chocolate that was better for people, and better for the planet. Aiming to disrupt the industry and offer chocolate that was free from refined sugar, dairy, palm oil and gluten, and made for everyday chocolate lovers. So, he started Prodigy and did exactly that.
At Joob Joobs we like to be different and offer you a great selection of unique sweets you don't have in supermarkets this Christmas! Do you have a loved one that is vegan? Or perhaps know a couple who's boyfriend loves anything sugary but has girlfriend that doesn't eat refined sugar? Create your own unique boxes for loved one this Christmas - it' so wonderful to give something sweet and special to the ones we love. We would love to see your choices - you can tag us on insta @joobjooobsuk
Mondays come round so quickly...right? I wanted to explain this ''Feel Right Now'' section on the website to everyone, as I'm sure it's not the most common phrase found in a sweet shop :-)
Joob Joobs is about bringing wonderful new sweet brands together and recreating a modern sweet shop. Some of these brands you may not have heard of, including our own products! ''Feel Right Now'' was created to be a key feature on our website for our sweet brands, to introduce themselves to you, and share stories of their day to day lives as Willy Wonkas. It's so cool to co-create together!
Francesca (Founder of Joob Joobs)
We are off this morning with all our sweets in car of course 🍫 to see The Giant's Causeway in Northern Ireland. We haven't been there in such a long time. Did you know it's 50-60 million years old!? Nearly as old as my family members :-)
In Sweden we take our candy serious. In fact, our candy consumption is a part of our culture. We grew up with the tradition of “lördagsgodis” meaning “Saturday Candy”. It’s the day of the week when children and adults alike go mad over their favourite sweet treat. We’re proud of taking Swedish tradition of making candy to the next level by introducing the first ever Swedish produced organic candy to the market.